Media kit:

Introduction

The Capital Region

664,002 consumers

Seeking out advertising

Primary sources

Expand your reach

Reach every household

madison.com

Partner with us

Rate cards

The Capital Region's number one local Web site

42% of Dane County's adult Internet users visit madison.com – that's nearly double the amount of traffic of the next-most-visited local site.*

Internet users from all over the Capital Region and beyond look to madison.com to get all the local information they need: breaking news from the Wisconsin State Journal and The Capital Times, entertainment and restaurant listings, Marketplace, blogs, forums, and contributions and links from readers and organizations all over the area.

*Source: The Media Audit, 2006

Visitors to madison.com

Active online consumers in Dane County

• 36% spent $500 or more on Internet purchases in the past year.
• 34% bought airline tickets on the Internet in the past year.
• 36% used the Internet to read news in the past month.

Source: Scarborough Research Study, 2006-2007

Madison

Named one of the most wired cities in the United States by International Demographics in 2005

• 78% of adults in Dane County use the Internet at least once a month
• 65% log on every month from work
• 95% log on every month from home

Source: Scarborough Research Study, 2006-2007

The madison.com audience

Young:
43% of visitors to madison.com are under 35 years old.

Educated:
49% have obtained at least a college degree.

Affluent:
46% have a household income of over $75,000.

Scarborough Research Study, 2006-2007

Growing:
Heavy self-promotion, continued investments in staffing and resources, and user-focused content changes have resulted in a 32.2% increase in traffic since January 2002.

Source: madison.com server logs

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