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Media kit:
664,002 consumers
Source: DemographicsNow.com, 2006
Dane County
Total population: 463,491
Average household income: $64,328
Consumer spending per household: $53,173
Source: DemographicsNow.com, 2006
With a diverse population that spends more than $10.5 billion every year, Dane County's highly educated, affluent residents use newspaper advertising to help them make shopping decisions.
Source: DemographicsNow.com, 2006
State government, the University of Wisconsin-Madison, a thriving healthcare industry, many biotechnology companies and a variety of corporate headquarters located throughout the county tend to keep the area's economy robust, even in times of national decline. Federal, state, county and local governments alone provide Dane County residents with 79,800** jobs; the UW attracts more than 40,000 students every year.
**Source: Wisconsin Department of Workforce Development, 2006
Madison: The foundation of the Capital Region
The state capital and the site of the state's largest university, Madison has consistently been hailed as the best place to raise a family, one of the most business-friendly cities in the country and one of the most livable cities in the United States. These accolades, along with the confluence of government, academia and the private sector, continue to make the greater Madison area home to more people every year. Surrounded by rapidly growing suburban communities (Waunakee, Stoughton, Sun Prairie, Verona, Middleton, et al), the greater Madison area is the second-largest market in Wisconsin. Named "Best Place to Live and Work" by BestJobsUSA.com in 2002, best city in the nation for business and careers by Forbes in 2004, and second-best small city in which to live by Men's Journal in 2004, Madison is marked by a healthy retail base that is projected to grow well into the next decade.
Sauk County / Columbia County / Dodge County: Pillars of the Capital Region
Total population: 200,574
Average household income: $57,776
Consumer spending per household: $49,638
Source: DemographicsNow.com, 2006
Sauk, Columbia and Dodge County residents shop at local establishments and Madison-area businesses alike, making them part of an increasingly vital market for advertisers in the Capital Region.
Our integrated network of products and publications provide our advertisers with access to some of the fastest-growing cities in the state: Portage, Baraboo, Columbus, Beaver Dam and Reedsburg are among the state's leaders in growth rates, and Wisconsin Dells has, in the past decade, truly emerged as one of the top vacation destinations in the Midwest.
Though each is the major retail center of its respective area, Portage, Baraboo, Beaver Dam, Reedsburg, Sauk City/Prairie du Sac and Wisconsin Dells all have easy access to Madison via Interstates 90 and 94 and Highway 151, making out-of-town shopping trips virtually as convenient for residents as shopping in their own hometowns.
Why Sauk, Columbia and Dodge residents shop in Madison
92% Greater selection of stores and merchandise
89% More stores
85% Able to find items not available where they live
75% Can find better deals
67% Easier to shop because stores are closer together
56% See a newspaper ad or insert featuring a product or sale of interest
Source: Sauk/Columbia/Dodge Consumer Study, 2002
Other reasons they come to Madison
68% Dining and related nightlife
52% Visit friends and family
46% Health care
44% Live music or theater
39% Attending a sporting event
Source: Sauk/Columbia/Dodge Consumer Study, 2002
© 2008 Capital Newspapers. All Rights Reserved.
Dane County
Source: DemographicsNow.com, 2006
Source: DemographicsNow.com, 2006
Sauk / Columbia / Dodge Counties
Source: DemographicsNow.com, 2006